Its hard to escape the down and staying down campaign of Coles, most of my exposure to the advertising was through television and radio but now I am seeing them on the outdoor posters at bus stops. Overnight everywhere I now see the outdoor posters.
The photo pictured is on Alfred St at Circular Quay, Most of the bus stops in that area had Coles Prices are Down advertising. The same day when I was near home on the closest bus stop with outdoor advertising I saw another Coles ad so the outdoor advertising was all launched at the same time.
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